A Facebook phone isn’t awesome, you know exactly what’s cool? An Internet of Things-styled ‘Like’ counter for local businesses who wish to happily present their Facebook follower web page metrics. Admittedly, it doesn’t rather have the same ring to it, but the Fliike, from French startup Smiirl, not just looks great yet offers an intriguing function by giving a bridge between a place’s online existence and its physical one.
The Fliike isn’t the very first item of its kind– electronic signage that links right into Facebook has been offered before– yet Smiirl founder and also CEO Gauthier Nadaud states that existing offerings tend to target big business as well as international brands with “very complicated and pricey installments”. In contrast, Smiirl is gunning for smaller sized, regional services. Tellingly, the default Fliike cuts short of 100,000 Facebook followers, though the company is open to creating customized versions.
SmiirlProduct2It likewise shuns a digital screen, utilizing a more mechanical style to increment the counter every time a business’s Facebook web page obtains a brand-new fan. “Screens are everywhere, that’s why we offer an easy design utilizing mechanical interactions, thus offering [the] Net some concrete element,” states Nadaud.
Making a company’s digital presence or digital identification concrete in the real life is one way of looking at Smiirl’s goal. More particularly the problem it’s laid out to resolve is that for a neighborhood company there’s no simple or cool method to physically show exactly how prominent it gets on social media networks as well as to use this ‘social proof’ as a way to drive customers in store. Similarly that people are a lot more inclined to head to a busy-looking cafe or shop, if a business is deemed to be prominent online, showing that popularity can have a similar effect offline.
On top of that, Nadaud states that it’s also “very difficult to convert a completely satisfied in-store client into a Facebook-fan or a participant of any type of electronic neighborhood”. Seeing a service’s Facebook followers trust display, specifically if you occur to capture it rising, is a refined way of urging you to additionally come to be a follower. Who wouldn’t wish to click the ‘Like’ button simply to see that happen.
Going forward, the Fliike, which goes on preorder today for USD 300 plus taxes/delivery yet appears to be throttled for now to the very first 500 orders, is just the initial product in the pipeline. Longer term, Smiirl states it intends to create as well as construct an ecological community of linked social items created for services to assist them “reconnect their social identities to their physical existence”, name-checking the similarity Instagram as well as Spotify as various other solutions that might be sustained.
Ultimately, Smiirl, which is self-funded apart from its engagement in French charitable accelerator Le Outdoor camping, intends to create income mostly on the margin it has offering each gadget, though Nadaud hints that the start-up has even more concepts relating to services that would improve the environment its intending to produce with its attached social objects, hence creating extra as well as persistent earnings.